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Campaign Creation

The Campaign Creation Wizard guides users through newsletter setup.

The wizard contains 3 steps:

  1. Choose start method
  2. Configure campaign details
  3. Select audience

Step 1 — Choose how to start

Choose Start Type

Users can start campaigns in three ways:

Start TypeDescription
Start from ScratchOpen empty editor
Use TemplateStart from a prebuilt template
Generate with AIAI creates initial newsletter draft

Start from scratch

Scratch mode opens a clean newsletter editor.

This is best for:

  • Custom layouts
  • Full design control
  • Advanced newsletters

Use a template

Template Selection

Template mode allows users to select a ready-made newsletter design.

Each template card contains:

  • Thumbnail
  • Category
  • Name
  • Description

Generate with AI

AI Newsletter Generation AI Newsletter Generation2

AI mode generates a newsletter draft automatically.

Users describe the newsletter using prompts like:

Create a SaaS product update newsletter with CTA and feature highlights.

The AI generator creates:

  • HTML
  • CSS
  • Text version

Step 2 — Campaign details

Campaign Details

Users configure:

FieldDescription
Campaign titleInternal campaign name
Subject lineEmail subject
Preview textInbox preview text
From nameSender display name
Reply-to emailReply destination

From email

The sending email is fixed as:

Step 3 — Audience selection

Audience Selection

Users can send campaigns to:

Audience TypeDescription
All subscribersEntire audience
Manual selectionSelected subscribers
Custom emailsManual email list

Custom emails

Custom emails support:

  • Comma-separated emails
  • Multi-line emails
  • Email validation
  • Duplicate removal

Final creation flow

After validation, the wizard:

  1. Creates campaign
  2. Saves draft status
  3. Stores HTML/CSS/text
  4. Opens Campaign Editor