Analytics Reports

The Analytics Reports page explains how to read the detailed reporting sections inside the Newsletter Analytics dashboard.

These reports help users understand the complete journey of a campaign:

Sent
→ Delivered
→ Opened
→ Clicked
→ Unsubscribed or bounced

Engagement funnel

The Engagement Funnel shows how subscribers interacted with a campaign.

It displays:

Funnel Step	Meaning
Sent	Total emails sent
Delivered	Emails successfully delivered
Unique Opens	Individual subscribers who opened the email
Unique Clicks	Individual subscribers who clicked links

Why the funnel is useful

The funnel helps users identify where performance drops.

For example:

• If sent is high but delivered is low, delivery quality may be poor.
• If delivered is high but opens are low, subject lines may need improvement.
• If opens are high but clicks are low, CTA placement or link copy may need improvement.

Unique opens and unique clicks

The dashboard focuses on unique activity because it gives a clearer picture of real audience engagement.

Metric	Meaning
Total opens	All open events, including repeated opens
Unique opens	Individual subscribers who opened
Total clicks	All click events, including repeated clicks
Unique clicks	Individual subscribers who clicked

Raw activity report

The Raw Activity section shows total tracked actions.

It includes:

• Total opens
• Total clicks
• Unsubscribes
• Bounces

This section helps users understand the total amount of activity recorded by tracking pixels, links, and unsubscribe/bounce events.

Delivery quality report

The Delivery Quality section focuses on sending health.

It displays:

• Sent
• Delivered
• Failed
• Bounce rate

Understanding failed sends

Failed sends are emails that could not be delivered by the system.

Possible reasons include:

• Invalid email address
• Mailbox unavailable
• Suppression or block
• Temporary delivery issue

Understanding bounce rate

Bounce rate shows how many emails bounced compared with the total send.

High bounce rate can hurt sender reputation, so users should clean their list when bounce rate rises.

Audience growth report

The Audience section shows subscriber movement.

It displays:

• Active subscribers
• Unsubscribed subscribers

This helps users understand audience growth and churn.

Recommendations card

The Analytics page includes a recommendation section that changes based on performance.

The dashboard can recommend:

Condition	Recommendation
Low CTR	Improve CTA placement and link clarity
High bounce rate	Clean your list before the next send
High unsubscribe rate	Review content-audience fit
Stable performance	Continue monitoring analytics

Low CTR recommendation

If CTR is below a healthy level, users should:

• Place the main CTA higher in the email
• Use clearer button text
• Reduce too many competing links
• Make the offer or next step more obvious

High bounce recommendation

If bounce rate is high, users should:

• Remove invalid email addresses
• Avoid old or stale subscriber lists
• Import clean subscriber data only
• Regularly delete bounced contacts

High unsubscribe recommendation

If unsubscribe rate is high, users should review:

• Campaign frequency
• Audience expectations
• Email subject and content match
• Subscriber segmentation

Unsubscriber Analytics

The Unsubscriber Analytics section helps users track subscriber churn and unsubscribe activity.

It includes metrics such as:

• Total unsubscribes
• Unsubscribe rate
• Bounce-related removals
• Audience loss trends

This helps users identify whether campaign frequency, content quality, or audience targeting needs improvement.

Best practices for users

To improve newsletter analytics, users should:

1. Keep subscriber lists clean.
2. Send campaigns to relevant audiences.
3. Use clear subject lines.
4. Add one strong main call-to-action.
5. Monitor unsubscribe and bounce rates.
6. Review open and click data after every campaign.
7. Improve templates based on engagement.